The intentions behind the program are in the right place, however, despite the positive video, it isn’t catchy enough, and the company has to increase the emotional connection to the advert so people are drawn into the video. They need to feel bad for society have pressured little girls and women that they have to portray a certain appearance to be able to find the romantic love that every little girls dreams about. In the video, girls aren’t confident with themselves. Its job is to help them feel good about themselves.
A basic need is the need to belong, either somewhere or with others so that we feel like we are a part of a group, uniting with those who are similar to you can lead to stereotyping. The decline of self confidence can lead people to hurt themselves or even to end one’s life. Although low self esteem is mainly found in girls, boys can suffer from low confidence; the fact is that we need to find a way to help the young generation love themselves.
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